Already Exhibiting?

If you are already exhibiting at the 2008 event, then you may be interested in the following services that are on offer:

  DOWNLOAD SHOW LOGO

To download the camexpo logo for your website or for any external marketing use, simply right click on the image (left) and choose 'Save Picture As'. If you are using the logo on your website, please remember to link it to the following address: www.camexpo.co.uk.

1. Set clear goals before the show
How many leads do you want to generate? What type of buyers do you want to meet? How many sales do you expect to achieve? Setting clear and measurable goals, which are understood by everyone involved, is key to having a successful show.

2. Tell people why they should visit
Make sure you mail all your prospects and customers before the show and tell them why they must visit your stand and where they can find it. Any correspondence between now and then should include a mention of the show. Don’t forget to include a visitor invitation with all your mailings - statements, invoices or any other mailings should all include a visitor invitation. Visitor invitations are free and you can have as may as you want - just email Amy at [email protected] to let her know how many you need. You should also make sure that all sales staff mention the show in any customer contact they have between now and April. Make sure your customers and prospects have a reason to come to your stand, be it a new launch, special offer, competition or whatever it takes to make sure they visit. Finally, an email or a call to your key clients in the week before the show is also a good idea.

3. Make the most of pre-show PR and Advertising
Make sure you put the show logo (see above) and your stand number on all the pre-show advertising you do. Why not put the logo on your website.

4. Train your show staff
Make sure they understand the goals and what is expected of them. And make sure their goals are measurable.

5. Spend the optimum amount of time with the RIGHT visitors
Speak to the right people and spend the right amount of time with them. Not too much, as there are lots more people to meet, and not too little, as you need to confirm that lead or appointment.

6. Watch your body language
Sometimes it’s incredibly easy to send the wrong signals at exhibitions. Folded arms, turned back, busy on the lap top or mobile, stand staff chatting to each other…These all BIG NOs for any successful exhibitor. Smiles, eye contact, open questions…it may be common sense but it’s not always common practice.

7. Collect lead information
Make sure you capture information from all prospects who visit your stand and try to grade them according to quality. You may think you will remember everyone you spoke to after the event - but you won’t! So take full details including some information about the lead and classify each lead from, say, A to E, where A is Large Order, Ready to Buy and E is Press or Salesman.

8. Follow up ALL leads
Statistics show that an incredible 80% of leads are not followed up after a show! Don’t expect people to call you - they won’t. After the show closes is when the real work starts. Make sure everyone receives a timely follow up - even if they’re not top priorities. And make sure all the top leads are followed up with an email, letter and phone call as soon as possible. Try not to give out too much information on your stand, including brochures - it’s not the most effective time and better sent as a follow up.

9. Measure your results
You set the objectives before going to the show. But did you meet them? Try to figure out what you did well and what you could do better. Compare it to the last show you went to. And make sure the results are communicated to the whole team.

10. Book early for next year!