Tucked away to the side of camexpo’s bustling exhibition hall stands an unassuming area dedicated to the creativity of our profession. Featuring products from all around the world, camexpo’s popular New Products Showcase offers a sneak peak of all the latest new CAM products being launched on to the UK market.
“New products provide practitioners and health store retailers with lots of fresh ideas – they keep things interesting year after year. Thousands of buyers visit the showcase hoping to discover the next big thing, and exhibitors rely on it as another tool to generate awareness of their products,” said Zoe Campbell, event manager of camexpo.
Each year visitors to camexpo are invited to review and vote upon the new products that have been entered into the showcase at camexpo. It turns out that your votes really do count! Could there be a better Cinderella story that defines the value of a camexpo visitors vote than the one that follows?
It was a last minute decision by The Artisan Spa to enter their new Spa soap range into the new product showcase in 2011 but that decision has clearly changed the future of the unique Spa soap. Amanda Nelson, Director of The Artisan Spa and inventor of the luxury Spa range is adamant that without the votes received in the showcase at camexpo their Spa soap would not have been such an overnight success.
camexpo visitors made their mark on the ballot sheets and just 48 hours later The Artisan Spa had been voted 5th best in show. Their Spa soap product was now officially launched with the backing of camexpo’s expert audience.
“The votes were counted and it all snowballed from that moment onward!” says Nelson, clearly delighted with the ‘fairytale success story’ she has on her hands thanks to camexpo.
After the win at camexpo 2011 the product attracted the attention and endorsement of broadcaster and natural beauty product champion Janey Lee Grace, who recently conferred her Platinum accreditation on The Artisan Spa’s products with her coveted ‘Janey Loves’ roundel.
The Artisan Spa was subsequently approached for an edition of the soap by the Spa Manager at La Residencia, Deia, in Majorca, a Conde Nast readers’ travel award winning Hotel and Spa belonging to the Orient-Express Portfolio. An exclusive edition of the Spa soap has already been developed for La Residencia and is now being used as part of their signature Spa treatment. The Artisan Spa is set to supply signature editions of the luxury range to other 4 and 5 star Spas and Retreats.
The Spa soap is a sell out wherever it exhibits and Amanda has promised to bring the Artisan Spa’s range back to this year’s camexpo event so everyone can hear more about how their votes changed the fortune of her soap business (visit Manifest Health at stand 1625).
“Get in early if you want to buy a bar though,” Amanda says, “The range was a sell out at ARCH’s conference earlier this summer!”
Amanda is enormously grateful to everyone at camexpo 2011 that took the time to vote for any of the products in the New Products Showcase:
“The New Products Showcase turned out to be an international launch pad for our product, and the visitors that voted for us changed our stars. I wonder if they know the true value of their vote?”
Be sure to make your mark at the camexpo New Products Showcase in 2012.
Manifest Health Limited
173 Curie Avenue, HIBC
Harwell Science and Innovation Campus
Didcot Oxfordshire OX11 0QC
T: +44 (0)1235 838551