Business Clinic

Is your therapy website generating a steady stream of your ‘right’ clients? Learn how to avoid the top 10 website mistakes that could actually be losing you clients (and money). Plus how to create content that attracts your ‘right’ clients – the foundation of your successful therapy practice

Helen Hunter

Helen practiced as a massage therapist for 22 years, and also as a massage teacher and mentor. Previous roles were in office management, HR and finance, experience that she brings to her role as massage business mentor. Helen specialises in support and skills for the most important business activities for any therapist: getting more clients and keeping more clients.

In this exciting session, Jayney Goddard MSc, FCMA, President of The Complementary Medical Association, will share with you the secrets to getting your uniqueness understood, appreciated, valued and recognised by your perfect target clients. You’ll walk away refreshed, enthused and equipped with valuable strategies that you can implement right away.

Jayney Goddard

Jayney Goddard MSc, FCMA, Lic.LCCH, Dip.ACH is President of The Complementary Medical Association (The CMA) and she is a Fellow of the Royal Society of Medicine. Jayney is considered to be one of the world’s leading health and well-being experts. She is a very popular and respected author, broadcaster and a renowned practitioner with an international clientele.

How can you maximise your chances of working with the NHS? Changes to the way health and care services are being delivered and commissioned can create opportunities for complementary therapists – if you know how to use them. Come to this CNHC business clinic to find out more!

Hazel Russo, CNHC Communications Project Manager

Hazel has provided communications and policy support to CNHC since January 2010. Prior to this she worked at the Government’s Better Regulation Executive where she was involved with simplifying UK regulation. Previous roles include working for the Regulation Team at the Prince’s Foundation for Integrated Health and thirteen years as a professional reflexologist.

Margaret Coats, CNHC Chief Executive & Registrar

Margaret Coats has been CNHC’s Chief Executive & Registrar since September 2011. Prior to this she was Chief Executive & Registrar at the General Chiropractic Council. Previous roles included Chief Executive of the Occupational Standards Council for Health & Social Care and Head of the NHS Open Learning Unit.

Based upon the bestselling book “The CAM COACH” this business clinic will cover all the fundamental business critical principles and strategies to ensure you make a success of your business. Mark and the CAM Coach team have mentored and coached hundreds of therapists over the last 10 years and in this clinic they share many of their secrets and best practices.

Subjects covered will be:
- The importance of vision, mission, goals and action
- The big 5 success strategies
- The competence, confidence and congruent model Websites and digital marketing getting comfortable with charging the ideal client and much much more.

There will also be an open forum where you can ask Mark direct questions about you and your business. A seminar not to be missed.

earn the Top Tips to Running a successful practice with the industry’s number 1 Business Expert -The CAM Coach”]How can you maximise your chances of working with the NHS? Changes to the way health and care services are being delivered and commissioned can create opportunities for complementary therapists – if you know how to use them. Come to this CNHC business clinic to find out more!

Mark Shields

Mark is an author, motivational speaker, advisor, coach and is respected internationally as a Life and Business Mentor. He is often referred to as one of the UK’s leading Business Life and Business Coaches. Appearing regularly in the media, on TV and radio, he has had over 500 articles published around the world since 2005.
In 2008, for his services to the personal development industry, he was presented with a Masters Certificate for his application and study in the art and science of human excellence. He has since successfully worked with senior government politicians, stars from the West End stage, TV presenters, world champion sportsmen, entrepreneurs and many business leaders and companies.

His latest business book “The CAM Coach” co-authored with Simon Martin, well known health writer, editor CAM Magazine, and world champion athlete has received international recognition. The CAM Coach brand and profile has grown dramatically over the last three years with Mark and his team hosting business seminars and speaking events all over Europe and the UK. Mark and the CAM Coach team have recently launched a new education package for nutritional therapists and CAM Practitioners including a series of seminars, webinars and personal mentoring programs www.thecamcoach.com

Trying to get your book published can seem a complicated, almost impossible task, but there are now a variety of ways that you can achieve this, whether through the traditional publisher route, or by self-publishing an ebook online. Find out how to assess the market, how to approach a publisher, how to submit your manuscript, and more.

Jon Hutchings

Jonathan Hutchings has been in publishing for almost thirty years, working in production, through to editorial and sales. He established Lotus Publishing over twelve years ago with Chris Jarmey, an established author: their first published book, The Concise Book of Muscles, has gone on to sell over 150,000 copies worldwide, with a new edition recently launched. There are now almost forty books in the Lotus Publishing range: see www.lotuspublishing.co.uk.

Social media for business means getting a return on your investment, i.e., converting audiences into paying customers. Instead of wasting time on social media, learn how to engage effectively with your audience by giving them a business HUG! Attract and convert your ideal customers into buyers who also become raving fans - an unpaid marketing resource.

Ola Agbaimoni

A Sage Business Expert and Virgin Start-Up mentor, Ola’s extensive small business expertise includes social media and content marketing, business growth strategies and how to turn your passion into a profitable concern. A certified coach, NLP practitioner, accomplished author, speaker, and radio show host; Ola is also an ordained interfaith minister, personal trainer and Black Belt in Tae Kwon Do

Integrated healthcare and medicine is often talked about but less often practiced. Given unequivocal evidence that diet, lifestyle and emotional state are the leading preventable causes of disease, find out how you can better integrate multiple modalities, lab testing, and health monitoring and management, alongside your existing specialism(s).

Dr Robert Verkerk, Scientific Director, ANH-Intl

Robert Verkerk is an internationally acclaimed scientist with over 25 years’ experience in agricultural, environmental and healthcare sustainability. He’s worked in academia, industry and the not-for-profit sector. Dr Verkerk is founder, exec & scientific director of Alliance for Natural Health International, the leading, not-for-profit education and lobbying organisation working globally to promote sustainable healthcare through the use of natural and bio-compatible approaches.

In 2010 I opened Fine Fettle Multi-healthcare. I was suddenly the proud owner of a large multi-healthcare clinic with all the ups and downs that go with that! However with hard work in the first year I increased turnover by 75% and in 5 years by £230%. I will be telling my story and how you too can “grow your healthy business.

Helen Bullen

Helen is a GOsC registered Osteopath with qualifications in sports/remedial massage. She is a qualified lecturer and has taught masseurs, Sports therapists and Osteopaths. Currently her teaching work involves work in Belgium and Italy as an external examiner for two Osteopathic courses.

Helen founded the award winning Fine Fettle Multi-healthcare in 2010 and most recently she launched Clinic Essentials, a membership mentoring site for manual therapists. Helen provides 1-1 mentoring for therapists wishing to “grow their healthy business”.